Course Content
The CBIT Advanced Award in Strategic Marketing (Level 7) empowers you to master marketing strategy, build digital proficiency, and make evidence-based decisions grounded in real market insight. You will develop a deeper understanding of consumer behaviour, refine your ability to analyse complex markets, and learn how to implement integrated, ethically responsible marketing approaches. This programme strengthens your strategic capability, helping you make immediate and lasting impact within your team, organisation, or future professional journey.
On completion, you can progress to higher-level Marketing qualifications, deepening your expertise and expanding your career opportunities.
CBIT learners recognised by CMI benefit from professional advantages:
- Access to a global network of 143,000 CMI members.
- Foundation Chartered Manager (fCMgr) status upon completion, marking the first step toward Chartered Manager (CMgr).
- Industry-aligned curriculum designed to build real-world leadership capability.
- Professional credibility through a dual-branded CMI certification valued by employers.
- Guidance from experienced tutors and support teams who help you grow with confidence
The Centre for Business and Information Technology (CBIT) is committed to delivering high-quality programmes and meaningful learning experiences that strengthen the capabilities of business and IT professionals. Through innovative, industry-aligned courses, CBIT empowers learners to grow, perform confidently and unlock their full potential.
CBIT’s business programmes have been formally recognised by the Chartered Management Institute (CMI), reflecting our dedication to maintaining exceptional standards. These programmes are aligned with the CMI Quality Benchmark and meet the professional expectations set by the institute. In addition, selected CBIT IT programmes hold BCS Tech10 Accreditation from BCS – The Chartered Institute for IT, underscoring the strong quality and relevance of our technology-focused offerings.
There are no formal entry requirements, but learners are expected to meet the following criteria:
- Be 18 years of age or older
- Have the ability to study at Level 7
- Demonstrate good proficiency in English
Our supportive admissions advisors are on hand to offer personalised guidance, ensuring the programme aligns with your goals and helps you move forward with confidence.
Assessments include a written assignment of 3500 - 4000 words for each module, which provides an excellent chance for in-depth learning. There are no exams.
To succeed, you should carefully read the assignment brief and understand the requirements before starting your assignment. This helps improve understanding and encourages personal reflection and growth.
To pass each module, you must meet all the requirements outlined in the assessment criteria and achieve all the learning outcomes.
Completing the CBIT Advanced Award in Strategic Marketing (Level 7) provides a strong platform for continued professional growth. Successful learners can:
- Elevate their professional status by upgrading their CMI membership and gaining access to enhanced resources and recognition.
- Advance within the same level, moving from the Level 7 Award to CBIT Advanced Certificate in Strategic Marketing (Level 7) or CBIT Advanced Diploma in Strategic Marketing (Level 7) to deepen their expertise.
- Progress to higher-level qualifications to further expand their management capabilities.
